Eastern Shore

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Food & Drink

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Shop

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Accommodation

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Nature

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Experience

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Culture

A hidden gem along the coast, the Eastern Shore offers quiet beaches, warm waters, and family-friendly fun. Visit welcoming Acadian communities, and take in the endless summer atmosphere. It is the perfect mix of relaxation and discovery.

Metal Patterned Sheet

Acadian Peninsula

Vibrant, coastal, and rich in Acadian culture, the Acadian Peninsula is where joie de vivre meets natural beauty. Explore sandy beaches, savour fresh seafood, and experience festivals like the Congrès mondial acadien. It’s a place where history, music, and ocean views come together in every small-town adventure. 

Creekside RNR
Creekside RNR

Creekside RNR

Cocagne
Open: Year-round

Creekside RNR is a luxury glamping retreat in Cocagne, New Brunswick, offering modern domes with private hot tubs, panoramic views, and upscale amenities. Nestled along the seashore, this family-owned eco-resort connects guests to nature through spa treatments, gourmet local food, and four-season outdoor adventures. Paddleboard the creek, savour oysters on your deck, or stargaze by the firepit—it’s all part of the experience.

Le Pays de la Sagouine
Le Pays de la Sagouine

Le Pays de la Sagouine

Bouctouche
Open: Summer

Le Pays de la Sagouine is a vibrant Acadian cultural village in Bouctouche, New Brunswick, where live theatre, music, storytelling, and traditional cuisine come together in a recreated 19th-century setting. Open seasonally, this one-of-a-kind experience brings Acadian heritage to life with costumed characters, lively performances, and hands-on cultural activities.

North Kouchibouguac Dune
North Kouchibouguac Dune

North Kouchibouguac Dune

Kouchibouguac
Open: Year-round

Stretching 25 km along New Brunswick’s East Coast, North Kouchibouguac Dune is one of the province’s most breathtaking natural wonders. Located in Kouchibouguac National Park, this long sandy barrier beach offers unbeatable views of the Northumberland Strait and is a haven for hikers, beachcombers, and birdwatchers. Spot seals sunbathing, paddle through calm coastal waters, or explore protected trails surrounded by rare seabirds and untouched dunes.

Kouch Chalets
Kouch Chalets

Kouch Chalets

Kouchibouguac
Open: Year-round

Located just minutes from Kouchibouguac National Park, Kouch Chalets offers cozy, modern accommodations surrounded by nature. These fully equipped chalets provide the perfect base for outdoor adventures—whether you're snowshoeing in winter, biking the trails in summer, or stargazing year-round. With firepits, full kitchens, and pet-friendly options, it’s an ideal getaway for couples, families, or groups.

L’Ancrage B&B and Cottages
L’Ancrage B&B and Cottages

L’Ancrage B&B and Cottages

Saint-Louis-de-Kent
Open: Year-round

L’Ancrage B&B and Cottages is a peaceful riverside escape in Saint-Louis-de-Kent, just minutes from Kouchibouguac National Park. Stay in cozy guest rooms or private cottages with stunning water views, and enjoy complimentary amenities like kayaks, bikes, and firepits. Whether you're planning a romantic weekend, a family adventure, or a nature-filled retreat, L’Ancrage offers a welcoming base for exploring one of New Brunswick’s most scenic regions.

Elsipogtog Mi’gmaq Cultural Centre
Elsipogtog Mi’gmaq Cultural Centre

Elsipogtog Mi’gmaq Cultural Centre

Elsipogtog
Open: Year-round 

The Elsipogtog Mi’gmaq Cultural Centre is a welcoming space for learning, reflection, and connection in Elsipogtog First Nation, New Brunswick. From June to September, guests can join immersive guided tours featuring traditional greetings, smudging ceremonies, forest walks, and visits to hand-built wigwams, longhouses, and sweatlodges. Year-round, the centre offers exhibits, workshops, and open dialogue that celebrate Mi’kmaq heritage and promote truth and reconciliation.

Johnson’s Mills Shorebird Reserve and Interpretive Centre
Johnson’s Mills Shorebird Reserve and Interpretive Centre

Johnson’s Mills Shorebird Reserve and Interpretive Centre

Dorchester
Open: Summer

Each summer, witness a spectacular natural event at Johnson’s Mills, where over 250,000 migrating shorebirds stop to rest and feed on their journey from the Arctic to South America. This Nature Conservancy of Canada site along the Bay of Fundy is vital habitat for semipalmated sandpipers and other species. Visit the Interpretive Centre to learn about bird conservation and migration patterns. For the best viewing, avoid the beach two hours before and after high tide. A must-see for birdwatchers and eco-tourism enthusiasts in New Brunswick.

Murray Beach Provincial Park
Murray Beach Provincial Park

Murray Beach Provincial Park

Little Shemogue
Open:Summer

Discover one of New Brunswick’s most tranquil seaside escapes at Murray Beach Provincial Park. Located along the scenic Acadian Coastal Drive, this hidden gem offers stunning sunrise and sunset views over the Northumberland Strait and picturesque glimpses of the Confederation Bridge. Perfect for birdwatching, beachcombing, and coastal relaxation, the park features warm saltwater, sandy shores, picnic spots, and nearby attractions like Cape Jourimain Nature Centre. Whether kayaking or unwinding by the sea, it’s an ideal stop for your New Brunswick road trip.

Parlee Beach Provincial Park
Parlee Beach Provincial Park

Parlee Beach Provincial Park

Shediac
Open: Summer-Fall

Visit Parlee Beach, home to Canada’s warmest saltwater and a recipient of the Blue Flag eco-certification. Nestled in Shediac, this world-class destination offers soft sand, stunning sunsets, and full accessibility with a mobi-mat leading to the water and accessible washrooms. Grab a local microbrew at Euston Park Patio or shop Boutique Beausoleil. Perfect for family beach days, romantic strolls, and coastal getaways, Parlee Beach Provincial Park is one of the top tourist attractions in New Brunswick.

Resurgo Place
Resurgo Place

Resurgo Place

Moncton
Open: Year-Round

Discover Moncton’s story at Resurgo Place, where history, science, and innovation come alive! Home to the Moncton Museum and the Transportation Discovery Centre, this interactive destination offers hands-on exhibits and fun for all ages. Explore how transportation shaped the city’s identity and motto, Resurgo – “I rise again.” Visit heritage sites like the Free Meeting House, Treitz Haus, and Thomas Williams House. 

Owens Art Gallery
Owens Art Gallery

Owens Art Gallery

Sackville
Open: Year-Round 

Located on the Mount Allison University campus, the Owens Art Gallery is Canada’s oldest university art gallery and a must-visit cultural attraction in Sackville, New Brunswick. Home to over 4,000 works spanning the 19th to 21st centuries, the gallery showcases rotating exhibitions, contemporary art, and historic pieces in a beautiful beaux-arts building from 1895. Admission is always free, making this an ideal stop for art lovers, students, and curious travelers seeking things to do in Sackville. A gem for New Brunswick tourism and cultural experiences.

MacArthur's Market
MacArthur's Market

MacArthur's Market

Moncton
Open: Year-Round

Rooted in over 50 years of community tradition, MacArthur’s Market is your go-to destination for local food, wellness products, and homegrown blooms. Located at the heart of MacArthur’s Nurseries—Greater Moncton’s premier garden centre—this market specializes in fresh, local goods and health-conscious offerings.


Usva Spa
Usva Spa
Usva Spa
Usva Spa

Usva Spa

Moncton
Open: Year-round

Step into a world of total relaxation at Usva Spa, perched above Moncton with stunning panoramic views. Embrace the quiet of nature, disconnect from your devices, and let the thermal cycle guide you into deep calm. With saunas, a heated outdoor pool, a cold plunge and cozy lounging spaces, Usva is a wellness retreat where silence speaks volumes.

Llama-zing Adventures
Llama-zing Adventures

Llama-zing Adventures

Cap-Pelé
Open: Year-round

Get ready for a truly “llama-zing” experience along New Brunswick’s scenic coastline. At Llama-zing Adventures, you’ll walk, feed, and bond with llamas, alpacas, goats, and even camels during guided animal encounters designed for all ages. Explore peaceful trails, pose for photos, and discover the calming benefits of zootherapy in a fun, interactive setting.

Maplebrook Retreat
Maplebrook Retreat

Maplebrook Retreat

Shediac
Open: Summer-Fall

Maplebrook Retreat offers a truly unique getaway with transparent luxury bubbles nestled in nature. Perfect for couples or solo travelers, each climate-controlled dome features a queen bed, premium linens, and panoramic views—ideal for sunrise watching or stargazing. Unwind in your private outdoor seating area and embrace the calm of the Shediac countryside.

Glamping Aboiteau
Glamping Aboiteau

Glamping Aboiteau

Cap-Pelé
Open: Year-round

Nestled in Aboiteau Park, Glamping Aboiteau offers a luxurious nature retreat just steps from the iconic Aboiteau Beach—often called the best beach in New Brunswick. Each stylish unit features modern comforts, private outdoor space, and optional hot tubs for the perfect mix of relaxation and adventure. Explore Acadian culture, stroll scenic trails, or unwind under the stars.

Adorable Chocolat
Adorable Chocolat

Adorable Chocolat

Shediac
Open: Year-round

Discover handcrafted indulgence at Adorable Chocolat, where French tradition meets modern wellness. Led by master chocolatier Frédéric Desclos, this boutique uses simple, natural ingredients to craft artistic chocolate creations that are GMO-free, preservative-free, and full of bold, unforgettable flavour. Whether you crave something spicy, fruity, or delightfully classic, each bite is a passport to pleasure.

Le Moque-Tortue
Le Moque-Tortue

Le Moque-Tortue

Shediac
Open: Year-round

Enter a whimsical world of food and fun at Le Moque-Tortue, a Victorian-inspired bistro with an Alice in Wonderland twist. Located in downtown Shediac, this lively spot serves up lobster dishes, fresh seafood, hearty chowders, decadent desserts, and a full craft beer and cocktail bar. 

Cranewood on Main
Cranewood on Main

Cranewood on Main

Sackville
Open: Year-round 

Housed in a stunning 1836 Georgian stone manor, Cranewood on Main is Sackville’s go-to café and bakery for artisan breads, decadent pastries, and expertly brewed coffee. Enjoy hearty, homemade meals in one of the elegant historic dining rooms or bask in the sun on the garden patio.

Crooked River Distillery
Crooked River Distillery

Crooked River Distillery

Memramcook
Open: Year-round

Located on a scenic 72-acre farm in the Memramcook Valley, Crooked River Distillery is a family-owned craft distillery producing small-batch spirits from farm to glass. Sip award-winning vodka and gin, tour the distillery, and relax on the terrace with views of the Petitcodiac River—affectionately known as the Chocolate River.

The Thirsty Whippet Pub
The Thirsty Whippet Pub

The Thirsty Whippet Pub

Dorchester
Open: Year-round

Tucked inside the historic Lady Smith Manor, The Thirsty Whippet Pub offers an unforgettable English-style pub experience in the heart of the New Brunswick countryside. Cozy, quirky, and full of character, this charming spot features a dog-friendly lounge and beer garden.

Fort Beauséjour
Fort Beauséjour

Fort Beauséjour

Aulac
Open: Summer

Step into the past at Fort Beauséjour – Fort Cumberland, a National Historic Site nestled on the Chignecto Isthmus in New Brunswick. This star-shaped fort was the setting for dramatic clashes between French and British forces and the site of the Acadian deportation. Overlooking the Tantramar Marshes, the site offers sweeping views, interpretive trails, and exhibits that bring Canada’s colonial history to life. A must-visit for history buffs exploring Acadian heritage and things to do in Aulac and southeastern New Brunswick.

Doiron House
Doiron House

Doiron House

Dieppe
Open: Summer

Discover Acadian history at Doiron House, a beautifully preserved 1841 homestead in the heart of Dieppe. Once home to justice of the peace Joseph Doiron, this historic site features the only known original Acadian masonry hearth. Visitors can explore the home’s legacy as a school and community hub through immersive, tablet-guided tours or traditional interpretation panels. Rich in cultural storytelling and authentic artifacts, Doiron House is a must-visit heritage destination for those exploring the Acadian coast of New Brunswick.

Capitol Theatre
Capitol Theatre

Capitol Theatre

Moncton
Open: Year-round

Located in the heart of downtown Moncton, the Capitol Theatre is a stunning restored heritage venue and cultural hub. Home to live theatre, concerts, dance, comedy, and more, it offers something for every arts lover. With gorgeous architecture, world-class acoustics, and an in-house art gallery showcasing regional talent, it’s a must-visit for anyone seeking culture and connection in New Brunswick.

Lavender Moon Farm
Lavender Moon Farm

Lavender Moon Farm

Malden
Open: Summer

Tucked into the rolling countryside of Malden, Lavender Moon Farm is a serene escape where rows of fragrant lavender bloom under open skies. This eco-conscious, family-run farm invites you to wander its seasonal U-Pick fields, browse its charming barn boutique, and breathe in the natural calm that lavender brings. From soothing essential oils and handmade soaps to body butters and pillow sprays, every product is crafted with care—and made right here in New Brunswick. Whether you're looking to relax, reconnect with nature, or find a one-of-a-kind gift, Lavender Moon Farm offers a peaceful slice of rural magic.

Château Scoudouc
Château Scoudouc

Château Scoudouc

Scoudouc
Open: Year-round

Get a taste of New Brunswick’s sweetest tradition at Château Scoudouc, a family-run maple farm nestled in the countryside near Shediac. From golden syrup to over 75 artisanal maple products, this year-round destination is a celebration of all things maple. Visit in spring for an authentic sugar shack experience—complete with the aroma of boiling sap—and return any time to stock up on handcrafted goodies that capture the spirit of the Acadian forest.

Shediac Bay Cruise
Shediac Bay Cruise

Shediac Bay Cruise

Shediac
Open: Summer

Set sail on Shediac Bay for a truly memorable New Brunswick experience. Whether you’re indulging in the full Lobster Tales feast—complete with cracking, tasting, and tales—or enjoying a laid-back scenic tour, these cruises blend Acadian hospitality, local history, and stunning coastal views.

Homarus Centre
Homarus Centre

Homarus Centre

Shediac
Open: Summer

Dive into the wonders of the Northumberland Strait at the Homarus Centre—Shediac’s immersive marine discovery experience. Learn about the iconic lobster’s life cycle, explore interactive exhibits, and meet live marine creatures in a hands-on touch tank shaped like a lobster. From colourful murals to replica fishing sheds, every corner connects visitors to the ocean’s story and Shediac’s deep-rooted fishing heritage.

Boyle Family Farm
Boyle Family Farm

Boyle Family Farm

Lutes Mountain
Open:Year-round

Just minutes from Moncton, Boyle Family Farm offers a “farmtastic” mix of outdoor adventure and down-to-earth charm. In autumn, stroll through the family-friendly corn maze or brave the haunted Field of Horror before Halloween. Year-round, book a private horseback trail ride and experience the joy of riding through peaceful countryside—an unforgettable moment for beginners and seasoned riders alike.