About Us

Excellence NB is a non-profit organization dedicated to accelerating economic and cultural transformation within New Brunswick.
Excellence NB was established in 2018 with a vision of a New Brunswick where our rich heritage and innovation come together to create a vibrant economy. By supporting locally-made products, services and experiences, we help build stronger communities. Our various programs impact multiple sectors, such as food and beverage, artisanal goods, and creative industries, and help enhance micro to medium-sized businesses.
Our Values
Excellence
Culture
Entrepreneurship
Collaboration
Integrity
Excellence
Culture
Entrepreneurship
Collaboration
Integrity
Meet the Team

Mélanie Bourque
Executive Director
Born and raised in New Brunswick, Melanie is proud to call it home and even prouder to lead the Excellence NB team as Executive Director. She brings ten years of marketing and leadership experience across hospitality, retail, and food and beverage — spanning corporate, agency, freelance, and small business work — and has built her career around strong positioning, community partnerships, and storytelling that doesn't just sound good, it drives action.
Known for making things happen, Melanie thrives in fast-paced environments where execution is everything. A consistent thread throughout her career has been championing New Brunswick-made and pushing "buy local" beyond a trend and into something people choose with pride. That passion for strengthening the local economy is what led her to this role, where she now applies those learnings to help businesses across the province succeed.
Outside of work, Melanie can be found behind a camera, out on a run or a trail, or planning her next trip. She's a lifelong learner who believes the best education comes from both a great book and seeing the world firsthand — often found at a local coffee shop, strolling the farmers market, or soaking up time at the beach.

Rowan Hickie
Program Manager
Originally from Calgary, Rowan has happily called Saint John home for the past four years. With a background in performing arts and law, she brings a unique perspective to her role as Program Manager at Excellence NB. Her past work has included developing legal education resources, coordinating research projects, and supporting community-led environmental advocacy.
She now uses those skills to develop programs that support and showcase New Brunswick businesses, artists, and communities, always looking for new ways to bring the province's talent and innovation to a wider audience.
When she's not at work, Rowan can be found supporting Saint John's local arts and culture scene, either in the audience or on stage.

Brigitte Dionne
Senior Graphic Designer
A New Brunswick native, Brigitte brings 25 years of experience in visual communications, exhibit planning, and digital marketing to her role as Senior Graphic Designer at Excellence NB. Her background spans managing e-commerce websites, leading graphic production, and developing complex interpretive designs, giving her a perspective that's as technical as it is artistic.
She now channels that experience into creating impactful, visually inspiring concepts that showcase and elevate New Brunswick's brand.
Outside of work, Brigitte can be found hiking, mountain biking, reading, painting, or walking on the beach.

Mariana Fonsati
Web Design Specialist
Mariana is originally from Brazil and now calls New Brunswick home. With a background in civil engineering and graphic design, she found her place at Excellence NB working with websites, digital tools, and the behind-the-scenes details that help the organization’s projects come to life.
What she loves most about her work is being able to support local businesses and help more people discover everything New Brunswick has to offer. She feels lucky to be part of a team that celebrates the province’s people, communities, and local talent.
Outside of work, Mariana loves hiking, travelling around the province, trying local food, and chatting with the people she meets along the way. Some of her favourite New Brunswick experiences include spending the day at Fundy National Park, enjoying a meal at Calactus, and stopping by Tony’s Boulangerie or Kelly’s Bake Shop for something sweet.
Our Board
Jon Manship
Chair and Founder
Jon Manship & his wife Leslie founded Excellence NB in 2018, and his role as Chair grows directly out of that founding vision — a New Brunswick where local businesses, artists, and communities have the support they need to thrive. Jon is also Chairman of Technology Venture Corporation and founder of Spielo Gaming International, an innovative leader from New Brunswick who has long been passionate about advancing his community's economic and cultural prosperity.
That same entrepreneurial drive has led him to found other ventures over the years, including the Moncton Magic basketball team and, most recently, Raffle Systems Inc., where he serves as Founder and CEO. Across all of it, Jon's focus has stayed consistent: building organizations that give back to New Brunswick, which is exactly the commitment he continues to bring to guiding Excellence NB's strategic direction.
Jon supports many other initiatives across the province, with particular attention to arts and culture, well-being, education, and technological advancement.
Susan Hicks
Treasurer
Susan is the President and CEO of Technology Venture Corporation (TVC), a private venture capital and investment holding company headquartered in Moncton, New Brunswick.
The TVC venture capital fund was started in 2005 and has primarily focused on technology companies across Atlantic Canada. Before joining TVC, Susan served as CFO and Chief Compliance Officer of Spielo Gaming International, and she continues to serve as a board member for other private companies in the region.
That depth of financial and investment expertise is exactly what Susan brings to her role as Treasurer, providing Excellence NB with steady financial oversight as the organization continues to grow.
Mike Storey
Member
Mike is Chief Gaming Officer at Raffle Systems Inc., where he helps charitable organizations raise funds through charitable raffles. With over 20 years of leadership experience, his career has spanned operations, gaming, and business ownership — including Vice President of Operations at Moncton Magic, a championship-winning Moncton-based basketball organization, and owner and operator of Western Viking Supply Inc., which specialized in distributing commercial and industrial insulation and PPE products. His background also includes key roles at GTECH Corporation and Spielo Gaming International.
Mike is known for his proven track record in gaming operations and his foundation in game design, and that breadth of operational and business leadership is what he brings to the Excellence NB board, helping guide the organization with the same results-driven approach he's applied throughout his career.
FAQs
Excellence NB is a non-profit association dedicated to promoting economic growth and cultural transformation within New Brunswick. We aim to showcase and celebrate our province's remarkable talent, innovation, and products. Through various initiatives, partnerships, and programs, we strive to support and uplift small businesses, artisans, artists, restaurants, farms, and other entities contributing to the cultural and economic vitality of New Brunswick. Whether through events, campaigns, or community engagement efforts, Excellence NB is committed to fostering a vibrant and thriving ecosystem that benefits residents and visitors alike.
We offer a range of services for both consumers and businesses. For consumers, we recommend following us on social media and signing up for our bi-monthly newsletter to stay informed about what's happening throughout New Brunswick. Dive into our programs, such as NBMade and Navigate, to discover and support local businesses.
For businesses, we offer several programs tailored to help them thrive in the local market. These include:
NBMade: A unique platform for businesses across the province to showcase their talents and products. While purchases cannot be made directly from our website, it serves as a valuable resource for discovering new products and product makers.
Artists’ Page: This sub-feature of NBMade showcases the work of artists in New Brunswick. It provides artists with a platform to present their bios, backgrounds, interests, accolades, specialties, and contact information for commission work.
Retail Toolkit: Our retail toolkits are designed to help businesses showcase their products in brick-and-mortar stores, markets, and craft fairs. These displays will make your products stand out.
Branding: Our free branding program allows businesses to use our trademarked logo for their product packaging, helping them stand out on the shelves and showcase their New Brunswick pride.
Navigate: With both a winter and summer edition, this program offers curated lists of over 100 things to eat, see, and experience in New Brunswick, segmented by region. Whether for a day trip, weekend getaway, or romantic escape, Navigate has something for everyone.
Membership with Excellence NB is free. Our programs, such as NBMade and Navigate, are provided to businesses at no cost. However, some of our marketing campaigns, such as the Holiday Gift Guide and the Retail Toolkit, may involve nominal fees.
Excellence NB is an independent non-profit mainly funded by our philanthropic founder, Jon Manship. We occasionally receive revenue from sponsorships for our large marketing campaigns and sales of our retail toolkits and merchandise. Every dollar we make goes back into the organization to further support our members.
Please contact us directly to be considered for most of our campaigns. We believe in building relationships and getting to know the businesses we feature. Your story, passion, and commitment to excellence are important to us, and we look forward to connecting with you.
People’s Choice is a unique campaign in which residents of NB nominate their favourite businesses. Stay tuned for our nomination period announcement in the Spring to ensure you make the top 10 list for our People's Choice campaign.
Our administrative office is located at 401-735 Main St., Moncton, but our team operates remotely across the province.
Our primary business hours are from 9:00 AM to 5:00 PM, Monday to Friday.
Follow us on social media, register for our newsletter, look for the Excellence NB "Made In NB" logo when shopping, visit craft fairs and farmers markets, and always check NBMade before turning to major online retailers.
Excellence NB does not sell our vendors’ products through our website. Instead, we provide links to their websites where you can make direct purchases.
Please refer to our Refund Policy HERE
Contact Us
Whether you have a question, an update from your community, feedback to share, or simply want to connect, we're here to listen and assist. Reach out to us, and let's see how we can better support New Brunswick's culture and economy.
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