People's Choice Awards

The Best of New Brunswick

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People's Choice Awards

The Best of New Brunswick

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Why the People's Choice Awards Exist

New Brunswick is home to thousands of locally owned and operated businesses — bakeries, bookstores, spa owners, musicians, campgrounds, food truck operators, and more. Many of these businesses are deeply woven into their communities, yet they rarely get the province-wide recognition they deserve.

Excellence NB created the People's Choice Awards to change that. The program was born out of a simple belief, that the people of New Brunswick are the best judges of what makes their communities great. Rather than leaving recognition to industry insiders or award committees, Excellence NB wanted to put that power directly in the hands of the public.

Past winners have described the experience as transformative. Businesses have seen measurable increases in foot traffic and online engagement. Some have attracted customers from outside the province for the first time. Others say the awards gave their teams a renewed sense of pride and motivation. The recognition doesn't just feel good, it has real impact.

Learn More About Excellence NB

Some of the Best of New Brunswick

The People's Choice Awards have spotlighted incredible businesses across the province, from a family-run seafood shack on the coast to an Indigenous artisan whose work had never been recognized on a provincial stage before. Every category tells a different story about what makes New Brunswick worth celebrating.

Here are a few of the businesses that have stood out in past years:

Capitol Theatre | Gold Winner 2025 Best Theatre Company

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For more than 100 years, the Capitol Theatre has been the community gathering space where generations of New Brunswickers have come together to celebrate, be inspired, and share in unforgettable arts and cultural moments.

Located in the heart of downtown Moncton, this beautifully restored historic venue is home to concerts, theatre productions, comedy, dance, circus arts, and more — programming that spans every artistic discipline and appeals to audiences across both official languages. It's a space that is as much Francophone as it is Anglophone, and as much local as it is national — something that truly reflects the spirit and identity of New Brunswick.

What keeps people coming back isn't just what's on stage. As the Capitol team puts it, it's about the connection, the emotion, and the shared experience with others in the room — something that only live performance in an intimate, historic setting can deliver.

Over the past decade, the Capitol has also taken pride in producing large-scale musical productions right here at home, creating professional opportunities for New Brunswick performers and helping to retain local creative talent in the province.

When asked what it means to be recognized by the people of New Brunswick, their answer said it best: the Capitol Theatre belongs to the people it serves.

Tide & Boar Gastropub | Silver Winner 2025 Best Poutine and Best Patio

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Few spots in New Brunswick have earned their reputation the way Tide & Boar has. Tucked into the heart of downtown Moncton, this gastropub has been recognized as one of Canada's Top 50 restaurants by Maclean's Magazine, featured on Food Network's You Gotta Eat Here, and named one of Canada's favourite bars — yet it remains as rooted in the local as ever.

Their ever-evolving menu leans on seasonal, fresh, Maritime ingredients, their smoker runs year-round, and even the ketchup is made in-house. When the weather turns, their patio becomes one of the most sought-after spots in the city — a lively, welcoming space right on Main Street that captures everything great about a New Brunswick summer.

The poutine alone has earned its own following. It's the kind of place that feels like Moncton's best-kept secret — except everyone already knows about it.

Dolma Foods | Bronze Winner 2025 in Best Independent Grocery Store

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For 16 years, Dolma Food has been a cornerstone of downtown Moncton, built on a simple but powerful belief: that great food starts with knowing where it comes from.

Their market is rooted in New Brunswick — locally grown, antibiotic-free meat, ocean-clean seafood, and fresh produce sourced from local farmers, all available seven days a week. They've created a space where local producers can get their products directly into the hands of the community, and where shoppers can trust every label on the shelf.

Their ready-to-eat meals and soups, made in-house and shared with like-minded markets across the province, carry that same local spirit. And for those looking for something a little different, a carefully selected range of small-batch European products rounds out the offering.

It's that unwavering commitment to community, quality, and knowing your farmer that New Brunswickers have been showing up for since day one.

These are just a few of the incredible businesses that New Brunswickers have rallied behind over the years, and every year, the list gets longer.

Check out all Past winners

How the 2026 Awards Work

The 2026 People's Choice Awards run from May 4 through mid-June 2026, and the process is designed to be clear, fair, and open to everyone.

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Nominate Your Favourite Business

What's Up for Recognition: The 2026 Categories

The 2026 People's Choice Awards span six broad sectors, each containing multiple specific award categories.

Food & Drink

Best Bakery, Best Brunch, Best Craft Brewery, Best Winery/Meadery, Best Lobster Roll, Best Poutine, Best Food Truck, Best Ice Cream, Best Chowder, Best Chocolatier, Best Fried Clams, Best Café, and more.

Retail

Best Florist/Nursery, Best Gift Shop, Best Boutique, Best Local Bookstore, Best Spa/Beauty Service, Best Barber/Hairdresser, Best Dog Groomer, and more.

Arts & Culture

Best English Band/Musician, Best French Band/Musician, Best Gallery, Best Photographer, Best Jeweller, Best Visual Artist, Best Influencer/Content Creator, Best Museum or Heritage Site, Best Theatre, and more.

Services

Best Real Estate Agency, Best Travel Agency, and a range of professional service categories.

Accommodations

Best Glamping, Best Locally-Owned Hotel/Inn/B&B, Best Cottages/Chalets/Guest House.

Experiences

Best Hiking Trail, Best Beach, Best Festival, Best Family Activity, and more.

PEOPLE'S CHOICE AWARDS

The Best of New Brunswick

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What Past Winners Have to Say

Justin Bourgeois

Owner, Chez Léo Fried Clams

"Being part of the People's Choice Awards for the Best Clams in New Brunswick has had a tremendously positive impact on our business. Not only did it shine a spotlight on our small, locally owned operation, but it also gave our entire team a renewed sense of pride and motivation. Since being nominated — and especially after the public recognition — we've seen a noticeable increase in both local and out-of-province customers who specifically came in to try 'the clams everyone's talking about."

Melissa Ellis

Owner, Out of the Closet Boutique

"Being part of the People's Choice Awards felt like getting a standing ovation from the community — minus the awkward bow. We saw a big boost in social media engagement, walk-ins with congratulations, and even a surprise bouquet of flowers. It was heartwarming to see how many people were rooting for us, and it gave our team a real boost."

Pump House Brewery

"It's more than an award — it's a celebration of New Brunswick's community spirit and shared success. We are honoured to be part of such a celebration of homegrown excellence."

Darryl McMann

Big D's Poutine

Spicy Boys

"What you do for small, mostly family-run businesses means the world to us. Not only does it shine a spotlight on all of us, but it provides advertising that money can't buy if you're lucky enough to win a category."

Angele

Creekside RnR Ltd

Atelier Tony

"Being part of the NB Excellence Recognition has truly affirmed our dedication to our local community. It's always an honour to receive this recognition and to be discovered by others through NB Excellence. Each time, it brings a positive impact to our business and strengthens our connection with the people we serve."

Make Your Voice Heard

The 2026 People's Choice Awards are open to all New Brunswickers — as a business, as a voter, or as someone who just wants to give their favourite local spots a moment in the spotlight.

If you know a business that deserves recognition, a coffee shop that makes your morning better, a boutique that always has exactly what you need, a musician who should be heard by the whole province, now is the time to make it happen.

Registration is open until April 26, 2026. The nomination phase begins May 4. Voting runs May 25 to June 8. Winners will be announced June 16.

Nominate Now

Didn't Make It This Year? There's Always 2027.

Registration is open year-round. Even if the 2026 nomination window has closed, you can still register your business — or a favourite local business — so you're ready and on the list when nominations open next year. The earlier you're registered, the better your head start.

Register Now