NOVEMBER 2025
How to Embrace the Holiday Spirit in NB
Get ready for this Winter Holiday season with fun family adventures across New Brunswick that will make unforgettable memories and bring your loved ones together. Discover what events are happening near you and learn about can’t-miss festivities that are worth the road trip.
Get Started on Holiday Shopping
Excellence NB has brought together some of New Brunswick’s best local businesses this winter holiday season to build a Holiday Collection. From a present for your mom to needing help with what to have for Christmas dinner, we can help you prepare for this holiday season and have you shopping locally.
Shop Local Holiday CollectionGo to a Santa Parade
Big or small, almost every town in New Brunswick is hosting a Santa Claus Parade, and you will not want to miss out! From silly decorations to singing along with the season's songs, it’s always great seeing everyone get together and see what the community has created for their floats. Here are a few Parades happening around New Brunswick. Let us know which other ones we need to include in the comments below!
• Fireman’s Santa Claus Parade Dec 7, Saint Andrews
• 71th Annual Saint John Santa Claus Parade Nov 15, Saint John Centre
• Christmas Parade de Noël Nov 22, Edmundston
• Christmas Parade de Noël Nov 21, Main Street, Shediac
• Royale Greater Moncton Santa Claus Parade Nov 22, Moncton
• 27th Annual KV Santa Claus Parade Nov 29, Rothesay
• Santa Claus Parade Nov 29, Fredericton
• Christmas Parade de Noel Dec 6, Bathurst
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• Annual Christmas Parade Dec 6, Sussex
See a Tree Lighting Ceremony
Lights, like stars in the night sky, unite cultures across the globe with their shimmering glow, creating a shared sense of togetherness and hope that we all hold dear. A Tree Lighting ceremony is a great opportunity for all to gather and share this radiant sense of unity and promise. These events can have fantastic food, local vendors selling holiday goods, and fun activities for kids too!
• Light Up Riverview Nov 20 - Jan 4, Riverview Park, Riverview
• Saint Andrews Downtown Tree Lighting Nov 28, Town hall and Market Square, Saint Andrews
• Lighting of the Tree of Hope Nov 21, Shediac
• Mayor’s Tree Lighting Dec 5, Sussex Rotary Amphitheatre, Sussex
• Uptown Sparkles Dec 5, King Square, Saint John
Visit a Christmas Tree Farm
A tradition passed on for generations is the annual visit to a Christmas Tree Farm to pick out a unique tree to hang your decorations and hide your presents. Most are cash only and open in mid to late November. Fresh-cut pine trees will hold their needles for 3-4 weeks, but dress for the occasion; it's cold!
• Lo-Hi Farm 6531 Route 101, Hoyt
• Perry’s Tree Farm 59 ch Perry Settlement Road, Perry Settlement
• Yuletide Christmas Tree Farm 1970 rt.112 Upper Coverdale Road, Moncton
• Crawford Family Christmas Tree Farm 300 ch Royalton Road, Royalton
• Chase’s Christmas Tree Farm 416 rue River Street, Fredericton
• Memramcook Valley Tree Farm 493 Memramcook East, Memramcook
• Balsam Ridge Christmas Tree Farm 479 Route 617, Fredericton
• Alan’s Christmas Trees 940 Route 495, Rexton
Shop at Christmas Markets
Are you looking for a one-of-a-kind gift made with love and care? Want some unique decorations that are handcrafted with skill? Try shopping at a Christmas market this winter to find special items to bring your home to life and get the perfect gift you won’t find anywhere else. From small-town craft fairs to giant markets, each Christmas Market is different and offers new and exciting treasures.
Find New Brunswick Christmas MarketsTaste the Season by Visiting a Chocolatier
Every year at this time, chocolatiers create special holiday-themed treats and decorate their locations to become a winter wonderland. Whether you want a lovely gift for a loved one or maybe a snack for yourself, be sure to stop and experience the chocolate New Brunswick has to offer. Little known fact is New Brunswick is home to one of Canada’s oldest chocolatiers.
• McGuire Chocolate Company 174 rue Water Street, Street. Andrews
• Ganong: The Chocolate Museum 73 blvd Milltown Blvd, St. Stephen
• Adorable Chocolat 395 rue Main Street, Shediac
• Fancy Bites by Nancy 215 rue Main Street, Unit G, Fredericton
• Chocolat Voyageur 136 rue Ellen Street. Miramichi
• LaRouere Chocolat 150 rue Weldon Street, Moncton
• Gateries JR’s Treats 2104 rue Amirault Street, Dieppe
• Confiserie Andréa Confectionery 120 rue Main Street, Bathurst
Hot Chocolate at a Local Cafe
From candy-cane-sweetened drinks to Christmas tree-shaped cookies, we all love to visit a local cafe when the snow starts to fall. If you are on a date or just catching up with old friends, it always helps to put us in the holly jolly mood to sit in a local coffee shop and embrace the season. Here is a list of our favourite cafes in New Brunswick that are a delight to visit during the lead-up to the winter holidays.
• Cali.Co Cafe 1 rue Allan Street, Miramichi
• Boulangerie Seoul 3136 ch Woodstock Road, Fredericton
• Epoch Chemistry Coffee House 400 rue St George Street, Moncton
• Aloha Cafe-Boutique 41 rue Principale, Lameque
• Auberge d’Anjou-Cocooning Café 587 rue Principale, Petit-Rocher
• Honeybeans Coffee Tea & Treats 180 rue Water Street, Saint Andrews
• Picadilly Coffee Roasters 33 ave Rosemont Avenue, Sussex
• Eb Coffeeshop 400 Main Street, Saint John
Experience the Local Theatre
This year, we are in for a treat with the selection New Brunswick theatres have chosen for their holiday shows. From classics that never get old to a new story being told, make sure to see a production at a local theatre this season to support the local arts.
• Noel En Acadie Nov 29, Centre Molson Canadian Centre, Casino NB, 21 prom Casino Drive, Moncton
• Nutcracker Dec 4-7, Théâtre Capitol Theatre, 811 rue Main Street, Moncton
• A Classic Country Christmas Dec 13, Centre Molson Canadian Centre, Casino NB, 21 prom Casino Drive, Moncton
• The Nutcracker Dec 12-14, Imperial Theatre, 12 rue King Square Street, Saint John
• Home for Christmas Dec 19-21, Fredericton Playhouse, 686 rue Queen Street, Fredericton
New Brunswick shines brightest when we come together to celebrate the season.
From gathering with friends and family, sharing traditions, and discovering the local gems that make our province special. Here’s to a holiday filled with connection, community, and all the moments that make New Brunswick sparkle.
