Be Part of Excellence NB’s 2025 Digital Holiday Gift Guide

Promote your business. Reach new customers. Drive holiday sales.

The Digital Holiday Gift Guide is Excellence NB’s premier online platform designed to help local businesses shine during the biggest shopping season of the year.

This is your opportunity to get affordable visibility and stand out from other businesses in the Gift Guide by featuring your products, services, and story. From cozy gift ideas to one-of-a-kind creations, this is where holiday shoppers go to discover local treasures, and where your business can be front and center.

Spots are limited, and this exclusive opportunity is only available for a short time. Don’t miss your chance to be part of New Brunswick’s go-to holiday gifting resource.

Register Now
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What Is the Digital Gift Guide?

The Gift Guide is a beautifully designed, easy-to-navigate online catalogue of NB-made gifts and experiences, organized by categories and curated collections to make holiday browsing simple and fun. It’s the perfect place to showcase handmade goods, seasonal experiences, unique finds, stocking stuffers, and big-ticket gifts.

You choose what you want to promote and where you’d like to appear—with affordable and flexible options to suit your business and budget.
The guide will be:

  • Heavily promoted digitally from November through New Year’s
  • Distributed across our vast network via website, newsletter and social media
  • Seen by thousands of shoppers looking to buy meaningful, locally-made gifts

Want to stand out even more?

Once you've secured your spot in the guide, you’ll also have the option to purchase solo ad options and boosted social media post advertising.
These add-ons help you:

  • Optimize your holiday marketing budget by reaching Excellence NB’s large and engaged audience of over 84,600 social media followers and 34,000 newsletter subscribers.
  • Promote specific products
  • Increase visibility at peak shopping moments

Whether you're just getting started or looking to maximize impact, we’re here to help you grow this holiday season.

How It Works: Homepage vs. Category Pages vs. Collections

When registering, you can choose to feature your business or products on the Gift Guide Homepage, or in our Categories and Collections, or all three, depending on how and where you want to be seen.

Homepage – The Landing Page for the Gift Guide

The homepage is the first thing shoppers see when they open the Digital Gift Guide.
This is premium real estate for visibility, perfect for businesses that want to make a strong first impression.

Homepage options include:

Homepage Banner – $1,000 (1 Spot Available)

Be seen by over 65,000 holiday shoppers with the most exclusive placement in the Gift Guide. The Homepage Banner is the ultimate way to showcase your commitment to supporting locally made products while making your business impossible to miss. This premium placement features your logo and a custom holiday message in a high-traffic position on the homepage, giving your business maximum exposure and affordable visibility during the busiest shopping season of the year. Act fast -there’s only one spot available!

Product Feature – $200 (12 Spots Available)

Help your product stand out from the rest of the Gift Guide with a featured placement that delivers incredible value. Your product will appear in a prominent, interactive display on the homepage, on a category page of your choice, and in curated gift collections. That’s triple the exposure for one low price, making this an affordable visibility option that puts your product front and center for engaged holiday shoppers. With only 12 spaces available, these features won’t last long!

Categories – Organized by Product Type

Categories group products based on what they are, helping shoppers find exactly what they need. Each category has its own page within the guide.

Available categories:

  • Bath & Beauty: Soaps, lotions, scrubs, skincare, candles, and other wellness products.
  • Apparel: Clothing for adults and kids, cozy knits, branded wear, and accessories.
  • Jewelry: Handcrafted earrings, necklaces, bracelets, rings, and artisan jewelry.
  • Home & Living: Décor, handmade crafts, furniture, kitchen items, and lifestyle goods.
  • Food & Beverage: Locally made treats, sauces, teas, coffee, snacks, and drinkables.
  • Experiences: Accommodations, classes, tours, workshops, services, gift cards, or anything experiential. A perfect gift for the person who has everything.
  • NB Artists: Art prints, paintings, photography, and handmade works by New Brunswick artists.

Category Options Include:

Category Banners – $150–$200 (14 Spots Available)

Stand out on your chosen Category Page and grab attention with a bold, high-impact banner. Your business will be featured in a prime display within the category that matters most to your customers. Choose premium top placement for $200 or standard placement lower on the page for $150. Either way, you’ll enjoy affordable visibility that helps your brand rise above the competition. With only 14 banners available across all categories, these spots will go quickly!

Business Profiles – $400 (16 Spots Available)

Tell your story and make your business stand out in the Gift Guide with a dedicated Business Profile. Your profile will appear on the category page of your choice and include three photos, a 100-word description, and a direct link to your website. We are offering space for 10 Business Profiles on the Experiences Category page, and 1 Business Profile space on all other Category pages. As an added bonus, your profile will also be featured in our Holiday Meet-the-Maker Blog or Holiday Experiences Blog for even more exposure. This is an affordable visibility option that lets you share your story, promote what you do and build trust with shoppers while positioning your brand as part of the holiday movement. With only 16 profiles available, now is the time to claim your spot!

Product Shots – $60 / $50 / $40 (Up to 300 Spots Available)

Showcase your products as the perfect holiday gifts with a featured Product Shot that works as hard as you do. Each placement includes three images, a short description, and a direct link to your website, with the option to add a promo code to boost sales. Your products will appear on category pages and in curated gift collections, giving you maximum exposure. Every product shot supports the holiday movement and highlights your products as the best gifts of the season. Have more than one product to feature? Take advantage of our dynamic pricing: your first product shot is $60, your second is $50, and your third is $40. The more you feature, the more shoppers see your brand. With up to 300 spots available, this is your most flexible and affordable way to join the holiday movement and increase your visibility!

Social Media Add-Ons

Boost your visibility beyond the Gift Guide!

Want your products to reach even more holiday shoppers? Our recommended social media advertising packages give you the chance to stand out with dedicated, high-impact promotions on Excellence NB’s platforms.

Boosted Product Post – $100 (Up to 40 Spots Available)

Your product will be included in one of our multi-product posts Each post features:

  • 1 business boosted per post featuring up to 5 products
  • Strategically boosted to reach a wider audience
  • Tagged and linked to your business

Great for driving traffic to your online store!

Solo Social Media Ad – $150 (Only 20 Spots Available)

Your own dedicated social media ad featuring up to 10 of your products or a focused brand message.
Includes:

  • Custom image or video content carousel
  • Direct links to your product/shop
  • Business tagged and featured exclusively
  • Strategically boosted for maximum reach

Perfect for businesses with multiple items or those looking for extra brand exposure.

Why Add Social?

Social add-ons:

  • Leverage Excellence NB’s large digital audience to make the most out of your holiday promotional budget!
  • Increase your product visibility outside the Gift Guide.
  • Drive traffic directly to your website or online shop.
  • Help you stand out from other listings.

How to Register

1. Review the full guide layout

Download the PDF

2. Read and Fill out the Registration Form

3. We’ll follow up with next steps for payment and submission of images, links, and additional information.

Have questions? Reach out to us at info@excellencenb.ca
Let’s make this your biggest holiday season yet!

Submission Deadlines

Please review the following deadlines carefully. Submissions that are late or incomplete may not be included in the Digital Holiday Gift Guide. We appreciate your cooperation in helping us meet production and launch timelines.

Gift Guide Launch Date: November 3, 2025
The guide will remain live on the Excellence NB website through January 2026.

Submission Deadlines:

October 13, 2025 is the deadline for the following materials: Banners, Product Features, Business Profiles.
Product shot registrations will be accepted until November 28, 2025.

Submissions received past the deadline will not be added to the guide.

Holiday Gift Guide Vendor Registration Form

Please complete the form below to apply. We look forward to featuring your business!