Be Part of Excellence NB’s 2025 Digital Holiday Gift Guide
Promote your business. Reach new customers. Drive holiday sales.
The Digital Holiday Gift Guide is Excellence NB’s premier online platform designed to help local businesses shine during the biggest shopping season of the year.
This is your opportunity to get affordable visibility and stand out from other businesses in the Gift Guide by featuring your products, services, and story. From cozy gift ideas to one-of-a-kind creations, this is where holiday shoppers go to discover local treasures, and where your business can be front and center.
Spots are limited, and this exclusive opportunity is only available for a short time. Don’t miss your chance to be part of New Brunswick’s go-to holiday gifting resource.

What Is the Digital Gift Guide?
The Gift Guide is a beautifully designed, easy-to-navigate online catalogue of NB-made gifts and experiences, organized by categories and curated collections to make holiday browsing simple and fun. It’s the perfect place to showcase handmade goods, seasonal experiences, unique finds, stocking stuffers, and big-ticket gifts.
You choose what you want to promote and where you’d like to appear—with affordable and flexible options to suit your business and budget.
The guide will be:
- Heavily promoted digitally from November through New Year’s
- Distributed across our vast network via website, newsletter and social media
- Seen by thousands of shoppers looking to buy meaningful, locally-made gifts
Want to stand out even more?
Once you've secured your spot in the guide, you’ll also have the option to purchase solo ad options and boosted social media post advertising.
- Optimize your holiday marketing budget by reaching Excellence NB’s large and engaged audience of over 84,600 social media followers and 34,000 newsletter subscribers.
- Promote specific products
- Increase visibility at peak shopping moments
Whether you're just getting started or looking to maximize impact, we’re here to help you grow this holiday season.
How It Works: Homepage vs. Category Pages vs. Collections
When registering, you can choose to feature your business or products on the Gift Guide Homepage, or in our Categories and Collections, or all three, depending on how and where you want to be seen.
Homepage – The Landing Page for the Gift Guide
The homepage is the first thing shoppers see when they open the Digital Gift Guide.
This is premium real estate for visibility, perfect for businesses that want to make a strong first impression.
Homepage options include:
Categories – Organized by Product Type
Categories group products based on what they are, helping shoppers find exactly what they need. Each category has its own page within the guide.
Available categories:
- Bath & Beauty: Soaps, lotions, scrubs, skincare, candles, and other wellness products.
- Apparel: Clothing for adults and kids, cozy knits, branded wear, and accessories.
- Jewelry: Handcrafted earrings, necklaces, bracelets, rings, and artisan jewelry.
- Home & Living: Décor, handmade crafts, furniture, kitchen items, and lifestyle goods.
- Food & Beverage: Locally made treats, sauces, teas, coffee, snacks, and drinkables.
- Experiences: Accommodations, classes, tours, workshops, services, gift cards, or anything experiential. A perfect gift for the person who has everything.
- NB Artists: Art prints, paintings, photography, and handmade works by New Brunswick artists.
Category Options Include:
Social Media Add-Ons
Boost your visibility beyond the Gift Guide!
Want your products to reach even more holiday shoppers? Our recommended social media advertising packages give you the chance to stand out with dedicated, high-impact promotions on Excellence NB’s platforms.
Why Add Social?
Social add-ons:
- Leverage Excellence NB’s large digital audience to make the most out of your holiday promotional budget!
- Increase your product visibility outside the Gift Guide.
- Drive traffic directly to your website or online shop.
- Help you stand out from other listings.
How to Register
1. Review the full guide layout
Download the PDF2. Read and Fill out the Registration Form
3. We’ll follow up with next steps for payment and submission of images, links, and additional information.
Have questions? Reach out to us at info@excellencenb.ca
Let’s make this your biggest holiday season yet!
Submission Deadlines
Please review the following deadlines carefully. Submissions that are late or incomplete may not be included in the Digital Holiday Gift Guide. We appreciate your cooperation in helping us meet production and launch timelines.
Gift Guide Launch Date: November 3, 2025
The guide will remain live on the Excellence NB website through January 2026.
Submission Deadlines:
October 13, 2025 is the deadline for the following materials: Banners, Product Features, Business Profiles.
Product shot registrations will be accepted until November 28, 2025.
Submissions received past the deadline will not be added to the guide.
Holiday Gift Guide Vendor Registration Form
Please complete the form below to apply. We look forward to featuring your business!