Why Buying Local Matters

Every trip to a local shop or market is more than a grocery run — it’s an act of gratitude. When you choose NB-made products, you’re not just filling your basket; you’re fueling family businesses, supporting neighbours, and keeping our province’s traditions alive.

The NB Made program (gnb.ca) reminds us that every dollar spent locally multiplies its impact — creating jobs, strengthening communities, and preserving the flavours and culture that make New Brunswick unique.

This Thanksgiving, buying local is one of the simplest — and most meaningful — ways to give thanks. Explore products from artisans and makers across the province in our Shop NB Made collection.

Where to Shop Local This Season

From farmers’ markets to neighbourhood épiceries, New Brunswick is full of places to stock up for your Thanksgiving table.

Farmers’ Markets Across NB – Year-round favourites like Moncton Market, Dieppe Market, and Fredericton Boyce Farmers’ Market bring you everything from fresh produce to homemade pies.

Explore the full list in our Farmer's Market Blog

Local Shops & Épiceries – Stop into community favourites like for meats, cheeses, baked goods, and gourmet touches:

• Dolma Food - Moncton
• Market 37 - Shediac
• Green Pig Country Market - Salisbury
• Boudreau Meat Market - Memramcook
• Les Digues - Grande-Digue

Area 506 Waterfront Container Village – Saint John

Though seasonal, this vibrant marketplace highlights many local makers and food vendors, reminding us of the creativity and community spirit across the province.

And of course, you can always explore more businesses across the province through Navigate NB.

Local Beverages to Pair with Your Feast

No Thanksgiving table is complete without something to raise a glass with. New Brunswick is home to incredible cideries, wineries, breweries, and distilleries:

Wine

Magnetic Hill Winery - Moncton
Award-winning wines made from NB ingredients, including their Cranberry Wine Mystique — the must-have turkey pairing for Thanksgiving.

Crow and Vine - Memramcook
A boutique winery crafting small-batch wines from locally grown grapes, known for vibrant whites and bold reds that highlight the region’s unique character.

Cider

Yip Cider - Kingston Peninsula
Craft ciders made from local apples, crisp and refreshing for any holiday meal.

Verger Belliveau Orchard - Memramcook
Fresh apple ciders (hard and non-alcoholic) and apple-based products for the whole family.

Beer

Picaroons Traditional Ales - Fredericton / Saint John
Iconic NB craft brewery known for seasonal and traditional ales.

13 Barrels Brewing - Bathurst
Northern NB microbrewery offering small-batch beers with big flavour.

Spirits

Distillerie Fils du Roy - Petit-Paquetville
Acadian-owned distillery producing award-winning spirits rooted in local tradition.

Sussex Craft Distillery - Sussex
Known for its Northern Maple Rum, this distillery offers a wide range of liquers to enjoy with your family and friends after a long day of cooking.

Pairing your meal with NB wines, ciders, brews, and spirits isn’t just delicious — it keeps your celebration rooted in home. Pick them up directly from the producers, or find them at your local grocer and ANBL, and raise a glass to New Brunswick this Thanksgiving.

Celebrate Everything New Brunswick has to Offer

This Thanksgiving, let’s fill our tables not just with food, but with gratitude — for our neighbours, our communities, and the businesses that make New Brunswick unique.

Explore more through Navigate NB.

Shop handmade and homegrown in our Shop NB Made section.

Share your Thanksgiving finds by tagging us and your favourite local businesses and encouraging others to shop NB.

Together, we can make this season of thanks a celebration of everything New Brunswick has to offer.