Why Buying Local Matters

Every trip to a local shop or market is more than a grocery run — it’s an act of gratitude. When you choose NB-made products, you’re not just filling your basket; you’re fueling family businesses, supporting neighbours, and keeping our province’s traditions alive.

The NB Made program (gnb.ca) reminds us that every dollar spent locally multiplies its impact — creating jobs, strengthening communities, and preserving the flavours and culture that make New Brunswick unique.

This Thanksgiving, buying local is one of the simplest — and most meaningful — ways to give thanks. 

Where to Shop Local This Season

From farmers’ markets to neighbourhood épiceries, New Brunswick is full of places to stock up for your Thanksgiving table.

Farmers’ Markets Across NB – Year-round favourites like Moncton Market, Dieppe Market, and Fredericton Boyce Farmers’ Market bring you everything from fresh produce to homemade pies.

Explore the full list in our Farmer's Market Blog

Local Shops & Épiceries – Stop into community favourites like for meats, cheeses, baked goods, and gourmet touches:

• Épicerie Frenette - Beresford
• Cochran’s Country Market - Rothesay
• Green Pig Country Market - Salisbury
• Dolma Food - Moncton
• The Cheese District - Miramichi

Area 506 Waterfront Container Village – Saint John

Though seasonal, this vibrant marketplace highlights many local makers and food vendors, reminding us of the creativity and community spirit across the province.

Local Beverages to Pair with Your Feast

No Thanksgiving table is complete without something to raise a glass with. New Brunswick is home to incredible cideries, wineries, breweries, and distilleries:

Wine

Magnetic Hill Winery - Moncton
Established in 2005 within a restored 1867 homestead overlooking Moncton, Magnetic Hill Winery has grown into New Brunswick’s largest winery through its diverse selection of fruit, dessert, and coastal grape wines. Today, the estate features a scenic patio tasting room, a guesthouse, an event space, and vineyard tours, with products sold across the Maritimes and Ontario.

Loose Wire Winery - Moncton
Loose Wire Winery operates out of the Magnetic Hill Winery location. It's a separate small-batch project started by second-generation winemaker Zach Everett, built to push maritime grapes further than a traditional tasting room allows — its own dedicated space about a kilometre down the road is still in the works.

Crow and Vine - Memramcook
A boutique winery on a 6-acre vineyard produces small-batch, cold-climate wines like the crowd-favourite Juicy Lucy and bone-dry Petitcodiac Blanc. The boutique estate pairs its artisanal pours with patio dining, vineyard tours, and scenic wood-fired hot tubs. Guests seeking a unique stay can book their exclusive private wine-barrel accommodations overlooking the vines.

Happy Knights Wine - Hampton
Happy Knight Wines partners with fruit-wine specialist Dominic Rivard to craft award-winning artisanal products. The winery is celebrated for its lineup of 100% Maritime-grown fruit wines and mead—such as their Platinum medal-winning Crème de Cassis and organic black currant-infused Black Mead—which have earned more than 30 national and international awards.

Crooked Wine/Verger Belliveau Orchard - Memramcook
Founded in 1932 along the Petitcodiac River Valley, this historic orchard has evolved from its pioneering 100-tree roots into a popular U-pick destination, farm store, and café. They honour their legacy with their "Crooked" label, featuring a unique lineup of pear, blueberry, and sparkling apple wines crafted entirely from estate-grown fruit.

Cider

Yip Cider - Long Reach
Yip Cider honor their heritage through a "farm-to-bottle" philosophy, utilizing a specialized trellis orchard system to craft award-winning, exceptionally dry ciders from 100% New Brunswick apples. Celebrated for their signature Original Dry, they also feature popular seasonal offerings like Cranberry, Blueberry, and Hopped ciders.

Gagetown Distilling & Cidery - Gagetown
Operating as a seven-generation family farm, this historic Gagetown estate evolved into a craft distillery and cidery. Embracing an exceptional tree-to-glass philosophy, they transform estate-grown fruit into premium, small-batch hard ciders and award-winning spirits. They are celebrated across the province for inventive flavours, including their highly acclaimed Pie Spice cider, smooth moonshines, artisan gin, and premium Apple Brandy.

Red Rover Craft Cider - Fredericton
Red Rover utilizes traditional English methods to slow-ferment 100% fresh-pressed local juice into multi-award-winning, European-style ciders. Moving beyond their heritage roots, the founders are transforming Fredericton’s historic, 19th-century Neill Farm into a major eco-tourism destination complete with newly planted orchards, boutique lodging, and a future micro-distillery.

Kingston Creek Cidery - Kingston
Rooted in the Kingston Peninsula, Kingston Creek Cider crafts unfiltered, natural ciders with zero added sugar using ancestral, low-intervention methods. Their biodynamic farm honors the land while producing unique releases like WildCider, sourced from forgotten orchards, and a Rosé cider infused with organic haskap berries and fresh wild mint.

Beer

Pump House Brewery - Moncton/Shediac
Founded in downtown Moncton in 1999 and named "Canadian Brewery of the Year" in 2005, Pump House has since expanded to Shediac under local ownership. The brewery and food destination is famous for its iconic Blueberry Ale, globally recognized Crafty Radler, and fan-favourite wood-fired pizzas.

Brasseux de la Côte - Tracadie-Sheila
Founded as a cooperative in Tracadie to bring local craft beer to the Acadian Peninsula, Brasseux d'la Côte has grown into one of New Brunswick’s most celebrated breweries since opening in 2017. Deeply rooted in regional culture, they are internationally recognized for award-winning brews like Moscou-Miscou and the multi-gold-winning Classic Rosé, which visitors can enjoy on their outdoor terrace.

Picaroons Brewing Company - Fredericton / Saint John
Picaroons is famous for legendary English-style ales like Feels Good and Best Bitter. Their main headquarters, the historic Roundhouse in Fredericton, has transformed an 1885 railway repair shop into a complete community hub featuring an on-site kitchen, coffee shop, and a massive pet-friendly riverside lawn.

13 Barrels Brewing - Bathurst
Founded in 2017 on the local waterfront, 13 Barrels Brewing blends Maritime craftsmanship with hometown pride, drawing its name from a colourful, prohibition-era tale of Bathurst folklore. The brewery offers a well-rounded experience in northern New Brunswick, featuring a diverse lineup of craft beers, a scenic waterfront taproom and patio, a bistro-style menu, and lively weekly events like live music and trivia nights.

Saint Andrews Brewing Company - St Andrews
Inspired by a deep love for Saint Andrews by-the-Sea, the founders established Saint Andrews Brewing Company at 201 Water Street to celebrate local ingredients and Maritime craft brewing. Located next to Market Square, the brewery is known for its exceptional small-batch beers and a scenic, dog-friendly ocean-view patio where guests are welcome to bring outside food.

Spirits

Distillerie Fils du Roy - Petit-Paquetville
Distillerie Fils du Roy crafts award-winning spirits that celebrate Acadian culture and support New Brunswick's craft beverage industry through local malting and research initiatives. The Petit-Paquetville distillery is globally renowned for its legendary Gin Thuya, which earned prestigious Double Gold and "Best Gin" honours at the San Francisco World Spirits Competition.

Distillerie New Brunswick Distillery - Bathurst
Distillerie New Brunswick Distillery blends a multi-generational European spirit-making lineage with modern Maritime craftsmanship to run a zero-waste, farm-to-bottle craft program on Main Street. As the pioneer of craft distillation in the Chaleur Region, it is highly acclaimed for award-winning spirits like its "Foodie's Choice" Vodka Lemonade and the meticulously foraged Arboré Gin made with Acadian forest botanicals.

Sussex Craft Distillery - Sussex
Sussex Craft Distillery honours southern New Brunswick's rich agricultural heritage by crafting multi-award-winning small-batch rums and local liqueurs, including their signature Northern Maple rum liqueur. Visitors can experience these craftsmanship-focused spirits alongside local food trucks at The Backyard Bar, an onsite outdoor gathering space designed to celebrate the community spirit central to the brand.

First Light Distillery - Fredericton
First Light Distillery, a premium liquid education destination known for ultra-premium handcrafted spirits like their signature First Light Gin and Coastal Cream Liqueur. While their Hanwell location hosts private events, the brand welcomes visitors seven days a week at The Cove, their downtown micro-distillery and retail space where the community gathers to enjoy creative cocktails and exceptional local craftsmanship.

Crooked River Distillery - Memramcook
Crooked River Distillery is a multi-award-winning agro-tourism destination in the Memramcook Valley that utilizes a sustainable, water-saving distilling system to craft small-batch artisanal spirits from farm-grown haskap berries. Overlooking the scenic Petitcodiac River valley, the estate delivers an immersive farm-to-bottle experience celebrated for its seasonal cocktail flights, curated charcuterie, guided tours, and expansive outdoor terrace.

Pairing your meal with NB wines, ciders, brews, and spirits isn’t just delicious — it keeps your celebration rooted in home. Pick them up directly from the producers, or find them at your local grocer and ANBL, and raise a glass to New Brunswick this Thanksgiving.

Celebrate Everything New Brunswick has to Offer

This Thanksgiving, let’s fill our tables not just with food, but with gratitude — for our neighbours, our communities, and the businesses that make New Brunswick unique.

Discover local stories, seasonal inspiration, and guides on our blog page.

Share your Thanksgiving finds by tagging us and your favourite local businesses and encouraging others to shop NB.

Together, we can make this season of thanks a celebration of everything New Brunswick has to offer.